BECK'S · BECK'S VILLAGE · 2021
A festival promo, from age gate to prize reveal.
assets/becks/00-hero.jpg
Beck's Village was the brand's 2021 promotion, built around its "Define Tomorrow" line and a tie-in with Tomorrowland's digital edition and Zé Delivery: register, unlock, and you could win a passport to the Beck's Village experience, gift cards or festival access.
I designed the UI for the hotsite that carried the whole promo, from the age gate through registration to the prize reveal, in the campaign's dark neon world and holding together across desktop and mobile.
Before the neon, the wireframes. Every screen laid out in low fidelity so the promo's logic was settled before the visual world went on top.
The finished hotsite. The home first, desktop and mobile, then the full set of screens and the journey a visitor moves through.
Client · Ambev · Beck's (2021)
Agency · BFerraz · São Paulo
UI design · Davi Serrano · freelance
Campaign · Beck's Village · Define Tomorrow